Content Marketing
Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by our industry-leading content creation, strategy and distribution teams. Our experienced teams of copywriters, animators, videographers, graphic designers, and data-driven strategists work with businesses across subject matter specialties. We design and execute focused content marketing strategies that will pull your audience and push leads through the sales funnel.
Content Strategy
Our Content Marketing strategists take a scientific approach to content campaigns, using data to craft the perfect strategy for any client’s goals. Content strategy is the backbone behind every deliverable created to ensure only high-quality content is put in front of your target audience.
Content Distribution
We use data to understand the context and sentiment of digital consumption and conversation in order to effectively distribute content through owned, earned and paid media. Some of the distribution channels we leverage;
Search Engine Marketing & Optimization
Social Media Marketing
Influencers & Bloggers Engagement
Digital PR
Native Advertising
Measurement & Optimization
We help brands to embrace an agile, test-and-learn approach to content marketing. Today’s predictive analytics capabilities allow marketers to cut the guesswork out of content. We use tools that enable us to measure;
Effectiveness of content types
Sentiment analysis
Content virality